Online eyewear retail is particularly challenging as the optician doesn’t have the opportunity to get to know their customer casually during the (in-person) eye examination, before moving to the frame selection process. Hence, selecting relevant suggestions to a first time visitor has been much of a hit-and-miss game.
With this challenge in mind, Styleriser has developed a professional instant facial analysis tool, allowing users to generate highly relevant recommendations simply by sharing their selfie.
The software detects the user’s predominant facial shape and evaluates facial lines and complexion, understanding the particular user’s style-mix in order to find matching glasses for them.
In a previous step, the entire eyewear stock has been tagged with a comprehensive set of style attributes so that the matching (or recommending) happens instantly:
While this is particularly relevant for online eyewear retail, the AI assistant is an equally powerful tool supporting the in-store consultant helping their customer find best matching frames.